3 Local SEO Strategies to Increase Local Leads

The fight to rank atop a search engine’s Search results lists is not a single battle—even if you are only concerned about Local SEO Seattle results. It is a war; in order to win the SEO war, you need to have a set if winning strategies that allows you to outdo your competition.

There are many SEO strategies that you could pursue, but today we will only be looking at three. These SEO strategies are the ones that you will need most in the war for search engine dominance, especially locally.

Stay active on all of the major social networks

Generally speaking, social media has become critical for business. If you don’t have social media accounts for all of the major networks for your business, then you need to get them started now; you need social networking, because 64% of all adults use social media daily, and over a quarter of people’s online time is spent on social networks.

For those familiar with social networking for business, you know how powerful it can be for connecting with your customers. What you may not know, however, is that it can also be a huge help for your SEO Services campaign. This is due to the fact that despite their relatively unique nature, social networks are real websites; this means that every citation and link back to your site can have massive search engine benefits, especially for your Local SEO Services Seattle results.

This capability is amplified exponentially when your social networking activities allow you to build a following in the tens of thousands, hundreds of thousands and even millions. This, however, can only happen if your SEO Services strategy incorporates a high level of social networking activity.

Keep the content coming

Since the beginning of the search engine era, content has held a place as a must-have in every successful SEO campaign. Recent changes by search engines, however, have led some people to call to question the value of content in SEO. However, it is still as important as ever that you keep bringing (high quality) content to the table.

Benefits of content creation

Citations

Citations, or mentions of your company that don’t involve a link, are critical for your Local SEO Services campaign. A great way to gain more citations is with great content, because people will mention or share the content and by extension provide your business with a mention.

Linkbacks

Much like citations, quality, relevant linkbacks can be easily gained with great content, since when people share or mention your content, they are likely to provide a link to the source (your website).

Social media

The key to getting noticed on social networks is to provide your followers with something that interests them. Informative or entertaining content is a great way to engage people on your social network accounts, resulting in more citation and linkback building on your social networks.

What types of content creation you should be doing?

Blogs and articles

Blogs and articles allow you to consistently engage, inform and entertain people, which creates all of the benefits discussed above.

Landing pages

You want as many opportunities for your the site to show up atop search engine results lists as possible. Landing pages enhance this capability by diversifying your homepage style content, meaning that you can show up on more searches.

In-site content

Search engines will scour your site to determine the quality of the content on each page. Receiving good marks therein means better search engine results for your website; this can only happen if you take your content creation seriously.

Adding images

Adding images to your site will great way to boost your SEO Company efforts, since it will allow your site to show up in a search engine’s ‘images’ results lists.

What to avoid when adding images for SEO Seattle

Just because you should add images does not mean that you should just add anything that is vaguely relevant to your business. Stock photos, for instance, are a huge no-no. While some of them look okay, the fact is that someone else will have nabbed the photo as well, so your site’s images will be perceived as duplicates, thereby resulting in your site being passed over.